20+ years at the intersection of strategy, storytelling and impact.
Debra Sobel is a strategic communications advisor who has spent over two decades helping national and global organisations find their voice, engage their stakeholders and build the trust that drives sustainable change.
Before founding The Purpose Hub, Debra was a BBC Prime Time Producer and Director — creating factual and documentary content for Crimewatch, Watchdog, Lifeline and political and environmental programmes. That background shaped everything: the belief that clarity, narrative discipline and emotional truth are what make communication effective at scale.
Today she works with boards, leadership teams and communications directors across sectors — bringing the same editorial rigour she developed at the BBC to the strategic communications challenges that matter most. She is also the creator of the TRUST Framework — a proprietary governance model for strategic communications used in board programmes and executive education.
Debra is a charity trustee, public speaker and board advisor, and is particularly sought after by organisations navigating growth, change or reputation-critical moments.
